How design leads to better job offers.
Photo credit: idigit_teddy
It used to be that job search design ended with your choice of Microsoft Word's resume templates. Not anymore.
But first, I'd like to hear from you-
(If you answered Yes, tell us how in the comments and share links if you can. Also, mention if you have design skills or not)
Do you actually need design on your job search?
You might not think so, but the lack of a design decision is a design decision in itself. Here's why design matters on the job search and how to take advantage.
Free bonus: How To Find Great Freelance Designers Anywhere is a quick read of case studies and takeaways from people who have done it, with resources to help. Download it free now
My resume design story
In 2002, just before starting a new job in France, this is what my resume looked like:
Like most job seekers at the time, I never gave design a thought. I just took a clean Word template and filled it in.
Almost 5 years later in 2006, recently laid off from the above French job and about to start a new job search, I happened to see the resume of a graphic designer friend and I was impressed. He drew it up himself – no default Word template for him – and he let me copy it:
(This screenshot doesn't really do it justice because when printed, the table is a barely-visible light gray, not solid black.)
I received a lot of compliments back then for this CV – vouching for its creator all the way – both from recruiters and other job seekers, and one of my army friends eventually copied it too, getting a job at Google Tel Aviv with it.
The feedback really surprised me.
Weren't the resume's experiences and achievements most important?
Why did the resume design matter, as long as the content was presented clearly?
The power of job search design still hadn't dawned on me at that point… but it would a few months later:
Everything has a design. It might be a poor design that won't win an award or appear in someone's portfolio, but it's still a design.
However, if you consciously think about design and go on to choose good designs for your job search, you'll benefit almost immediately.
What good design choices say about you
- Good taste – regardless of whether you chose the designs yourself or simply accepted someone else's advice
- Professional – you're a person who cares about polish and attention to detail
- Brand-oriented – your personal brand matters and you're willing to invest in it
- Determined – you will go the extra mile to impress and succeed
Recruiters want all of these qualities for their employees. Combined, they make you a much more appealing candidate.
Good design choices means designs that leave the right impression, require little maintenance and are cost-effective. With that in mind, it's important to understand which kinds of design are most likely to have an impact on your job search.
10 types of job search design
This is arguably the first kind of design that comes to mind in a conversation about job search.
Inspired by the feedback I received for my own resume's design, I posted 36 Beautiful Resume Ideas That Work in March 2008.
For many, many people, this was the first time someone had brought to their attention that resume design was a real thing that could help their job search. That article has since been viewed over 6 million times, shared over 300,000 more, and inspired many copycat articles including my own followup, 38 More Beautiful Resume Ideas That Work.
People shouldn’t use graphics, colored paper, crazy fonts, etc. just for the sake of making a resume memorable… This isn’t public relations where all publicity is good publicity. A resume should only leave a positive impression….
A candidate with great skills and achievements will not appeal as much as a candidate with great skills and achievements that are propelled by a great design. A Ferrari engine will have much more impact in a Ferrari than in a jalopy.
It's not about color. There are plenty of terrific monochrome resume designs that look great both on screen and in print.
The bigger message here, that applies to all types of job search design, is that your aim is to impress. Unless you get lucky, you're more likely to do just that if you research your audience – recruiters and employers – to learn what impresses them, and then impress them.
Where to get resume designs: Emske, the designers of the JobMob logo, have great resume templates.Research your audience to learn what impresses them, and then impress themClick To Tweet
Business card design
Another common place that job seekers encounter design is on business cards.
Where to get business card designs: I use Zazzle for my own business cards. They have many, many templates to choose from (and you can also design your own) before getting them printed and shipped to you, even internationally. And they always seem to have discounts available.
Most job search takes place online, but that just means that in many industries, taking things offline will stand out even more.
Little things such as handwritten calling cards, followups and thank you cards, while they won't get you a job on their own, are icing on the cake and particularly impressive when on your own letterhead. Snail mailing or dropping off a cover letter, signed by you, with a copy of your resume (or link to it online) and a brief work portfolio can also work well.
Where to get stationery designs: here again I recommend Zazzle for the wide selection and DIY options.
Work portfolio design
A work portfolio is a compilation of your relevant projects and achievements to show off to recruiters, building your credibility and value.
For anyone in a visual field such as design, photography or fashion, this is a no-brainer, and the one page work portfolio pictured is just one way to show off your work.
However, if you're not in a visual field, a work portfolio still makes sense. It can include positive reviews, recommendations, articles about you or your work, scores, certifications and anything else that can boost your candidacy. Just print them out and carry them in a clean folder or slim case (so they don't get wet in the rain, or bent out of shape).
The portfolio can also be virtual, such as a PowerPoint/SlideShare presentation, a section on a personal website, or simply a collection of files on a dedicated USB key that you bring to interviews.
Where to get work portfolio designs: Graphicriver has many at reasonable rates, mainly aimed at designers though.
Personal website design
Having a place online that you own and control is very powerful. Yes, a LinkedIn profile will be found by recruiters, but it's an un-targeted space. As William Anderson said in How These Smart Job Seekers Used Blogging To Find Jobs:
I used my blog to help me find my current job… by creating a specific landing page… that targeted those skills that seemed most relevant for Align [the employer who hired him]. When I applied for the position, having a URL that showed the company’s name helped create a connection with the company and the location while also showing off my technical and marketing skills.
But having your own site isn't enough; you need a design or theme that brands you properly and allows you to show off your achievements and qualities. You also need your own domain name, both for the site and to have a personalized email address.
Where to get personal website designs:
Branded.me is a one stop-shop that's easy to use and requires no technical skills to create a glorified online resume of a website that shows off your experience, achievements and skills.
And if you have the skills and want more control, WebHostingBuzz has many plans that make hosting WordPress sites easy, and with them you can use any WordPress theme you like. MyThemeShop, whose Schema WordPress theme powers JobMob, has great free and paid themes (use coupon ‘jobmob30' for 30% off) and their support forums rock.
All three of these services let you use your own domain name (the first two, for a fee). Namecheap is the domain registrar I've been using since opening JobMob in 2006. Good prices, terrific support and like Zazzle, they tend to have coupons available, especially for new domain registrations.
Personal logo design
(Niazi Rubez, Wine Consultant)
Having a personal logo is a nice touch that used to seem like something only graphic designers did, and it's actually not that hard to make your own, or at least get inspired about what to ask from a designer.
Add it to your resume, business cards and stationery, social media profiles… anywhere that you want people to recognize you.
Where to get personal logo designs: Mark and Graham's Monogram Maker is a free tool for making basic but elegant monograms that you can use as a personal logo.
Social media profile design
Recruiters are going to google your name, usually when running a background check on you (so you better you do it first), but they might also come across you while searching for candidates. Since the major social networks are all trusted by Google, their profile pages are going to be among the first results, meaning that your social media profiles are going to be seen.
All the more reason to make sure they look great, and make you look great in building your personal brand as an expert or an achiever in your field.
Where to get social media profile designs: the major social networks limit profile design elements to images and colors for the most part. With The Social Image Resizer Tool you can automatically resize an image for a given place on a given network, such as Twitter icon (avatar) or Facebook cover photo, based on the social network's maximum allowable dimensions so that your image will look its best.
Personal brand design
Personal brand design is the personal version of Identity Design, a type of design that covers all aspects of a brand's identity. It can include all the design types mentioned above and more: avatars, mobile apps, backgrounds, wallpapers, utensils… your resources and your imagination are really the only limits.
For some job seekers' short-term plans it's overkill, but there's no question it makes a good candidate look great when a good design is harmonized at every turn, reinforcing its message about you again and again.
If you're going to adopt more than one design type for your job search, a personal brand design is what you should be looking for.
Where to get personal brand designs: if you have a personal logo, you can try designing your own personal branding by looking for similarly-styled templates and themes of the above design types and then adding your logo to each choice. The logo will link your choices and harmonize your personal brand design.
Without such a rule of thumb of using a personal logo as a common unifying design element, you're better off getting help from a designer.
Men are typically clueless about how to dress well for job interviews, and I count myself among them. That doesn't mean that women can't use help either, though.
Even if style is not the same thing as design, it's definitely something that deserves thinking ahead. Before a round of interviews, you might want to consult a stylist on how to best take advantage of your wardrobe (or not) so you can dress for success.
Where to get style designs: While there are many blog posts and magazines to inspire you, they can only give you general ideas without knowing what you've actually got in your closet and can afford to add. If that's not good enough, you'll want to talk to a stylist. Unfortunately, there isn't much middle ground here.
Creative marketing design
Getting a foot in the door is something a lot of job seekers struggle with, and some will even try sending packages with a single shoe to recruiters as (what used to be) a clever way to do so.
There are many other creative things you can do to get recruiter's attention, as Ben tells from 33 Most Unique and Funny Items Sent To Recruiters:
I applied for a job that was “detail oriented.” I sent my resume along with a highly complex origami eagle I had made from a folded square of paper [pictured above].
I got an interview, and then a second interview, and then I got the job!
However, not everyone is as creatively-inclined as Ben is and even if you are, it can still be helpful to brainstorm with someone else for a second opinion.
Where to get creative marketing designs: what I said about where to find style designs applies here too. If you can get inspired and adapt something you saw online or read in a book, great. Otherwise, get advice from someone creative.
Where to get job search design feedback
Regardless of design skill level, once you've chosen some designs, get at least a few people to critique them before using them in your job search. This is the design equivalent of having someone proofread your resume; it's always a good idea, no matter how good a resume writer you are. Don't embarrass yourself unnecessarily.
Before launching the redesign of JobMob, I tried to get feedback from as many people as I could. My experiences should give you some ideas of where to ask:
If you have a captive audience anywhere – friends, blog readers, fans – show them what you're doing and ask them what they think. And when I say ‘show them', I mean upload or pin images to your feed, profile or blog and ask.
For the new JobMob logo alone, I blogged 3 separate times and held 2 rounds of polls, each of which was mentioned on social media too.
Chance of getting quality feedback: high
Ask designer communities
Look for places where designers themselves ask for feedback and do the same:
- Popular Facebook groups like Graphic Design (roughly 19,000 members)
- Sub-reddits such as /r/design_critiques (over 20,000 members, here's a resume example)
- Forums such as Digitalpoint (especially for web and marketing design)
- Portfolio sites such as Behance or DeviantArt
Chance of getting quality feedback: high
Use question and answer sites
Quora and Yahoo Answers are popular places for any question you can think of.
Quora has a Design Critique and Advice topic. Only a few hundred people follow it, and they don't always respond to new posts, but it's worth a try.
Chance of getting quality feedback: fair
Ask designers directly
Don't ask a designer for free consults or critiques, unless they're offering them.
You can try asking them for a quick look by:
- mentioning them in a tweet with an image of whatever it is you want seen
- asking a relevant question in a blog comment if the designer blogged about something related to your design choice
- showing them pictures if you ‘bump' into them at a conference
Chance of getting quality feedback: low
If your own designs aren't getting the reactions you expected, or if you'd just prefer to get more skillful help, it's time to consider hiring a freelancer. Fortunately, there are now options for all budgets.Free Bonus
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