15 marketing tips for best selling your skills on the job search.
This is a guest post by Chris Perry. If you’d also like to guest post here on JobMob, follow these guest post guidelines.
Google recently launched Winning the Zero Moment of Truth, a powerful new ebook by Jim Lecinski, Google's Managing Director of US Sales & Service.
The Internet has not only changed how we, the consumers, decide what to buy, but also the way that marketers of products and services must promote their offerings to grow their businesses.
Before the digital age, the traditional product marketing model included the following stages:
Traditional Marketing Model
Therefore, to successfully grow their sales, marketers had to ensure that they had effective and creative advertising (Stimulus), strong shelf presence with multiple facings and product displays at key retailers (First Moment of Truth) and product and usage experience quality that satisfied or exceeded consumer expectations (Second Moment of Truth).
With the evolution of the Internet and social media, the model has changed to include the Zero Moment of Truth or ZMOT.
New Marketing Model
Now in order to be successful, companies worldwide must also win the Zero Moment of Truth by ensuring their brands, products, services and events are present, found and liked online.
As career professionals, we really need to put on our self-marketing caps and look at this model from a career search and management perspective to understand how we might master these 3 moments of truth for our own career success.
New Marketing Model for Job Seekers
While this is clearly relevant to job seekers, this applies to all professionals, whether you’re seeking an opportunity, currently employed or working for yourself.
Current employees may simply be focusing more on their Second Moment of Truth so to both ensure their performance and growth potential meets or exceeds the company’s expectations and ultimately maintain their employment.
Entrepreneurs may actually be passing through all three Moments more often than anyone as they are constantly networking and pitching their brands and offerings to gain sales and/or clients.
Invest some time and energy into being present online, being found online and coming across credible, competent and qualified in whatever career direction, function and/or industry we have chosen to pursue.
This could include many different tactics, including:
All of these activities will not only help you expand your network of contacts, but will also help make you more comfortable and confident presenting yourself and your personal brand when the time comes to stand out from the crowd in an interview for new career opportunities.
Once you get the job, you now need to perform and prove to your employer that they made the right decision.
Remember that everything you do to master the Second Moment of Truth, including work experience and skills, networking and recommendations, supports future passes through the Zero and First Moments of Truth.
Obviously, these are just some of the countless ways you can master these 3 Moments of Truth; however, using this model and thinking about your career as a cycle through these 3 moments may help you better prepare yourself for both career advancement and career satisfaction.
Question of the article
What are your thoughts? What strategies and tactics do you recommend for mastering these 3 moments?
Tell us in the comments
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Job Search Expert, Professional Blogger, Creative Thinker, Community Builder with a sense of humor. I like to help people.