Why LinkedIn Recommendations Really Are Valuable

Why LinkedIn Recommendations Really Are Valuable

LinkedIn recommendations are like public reference letters, but are they too positive to have any credibility?

Thumbs upIn a blog post titled “Requested Recommendations on Social Networks: Why I Won’t Do It“, web strategist Jeremiah Owyang weighs in against recommendations on LinkedIn. Although what he says has a lot of merit, ultimately this is an example of throwing out the baby with the bathwater.

In his article, Jeremiah sums up by saying-

I Won’t be Giving LinkedIn Recommendations
Although I’ve only given honest recommendations in LinkedIn, I won’t be giving anymore recommendations on that platform (at least for the foreseeable future), instead, I’ll use my blog and Twitter to provide them in a more organic area where there aren’t obvious filters –making the recommendations count even more. The challenge of course is finding them will not be easy.

If his blog post was initially aimed at requested recommendations from him, and even though he mentioned examples of people who found jobs using LinkedIn recommendations, Jeremiah's conclusion is that all LinkedIn recommendations are cheapened by the way the system is almost entirely geared towards positive recommendations.

That may be true, but here are 3 reasons why I think Jeremiah is wrong to completely stop using LinkedIn recommendations.

1) The job search process is a sales process.

When you're trying to sell something to someone, one rule is to not give them objections, i.e. reasons not to buy. Stress the positive over the negative.

Even if LinkedIn is only a few years old, this idea is not. Before LinkedIn recommendations, people had (and still have) references and recommendation letters and can choose which ones to give and which ones not to give to a recruiter. By deciding whose recommendations to seek or which ones to hide, you are simply making these same kinds of sales decisions on LinkedIn.

In either case, it's up to the recruiter to decide whether more reference-checking is needed.

2) The relation between the recommender and the recommended is what matters most.

Not all recommendations carry the same weight or should. Here's how to rank them:

  1. Best – a recommendation from someone by whom you were employed, such a past boss or client.
  2. Useful – a recommendation by someone who witnessed your results firsthand or was directly impacted by them, such as a colleague or business partner.
  3. Sometimes useful – a recommendation by someone who is impressed by you or your work, like a fan, friend or family member.

You can always click through to see more information about the person who actually made the recommendation and where they are in this ranking.

3) LinkedIn is reliable.

It's fairly difficult for someone to fake recommendations on their own. If your profile shows that you have recommendations from your last employer, that recommendation almost certainly came from them and is less likely to be faked than a typed or handwritten letter. And of course, you could usually use LinkedIn itself to find other people to confirm the source of the recommendation. Compare this with a typed letter where often the only sign of authenticity is a company letterhead.

Even if I disagree with Jeremiah's conclusions, his blog post inspired me to rewrite the recommendations section of my Gigantic Tips Guide for Finding Jobs With LinkedIn by putting less emphasis on the numbers game and more on the recommendation sources.

If you liked this article and appreciate what I'm trying to do with JobMob, you can leave me a recommendation on my LinkedIn profile.

I originally published a version of this article on the terrific Personal Branding Blog.

Subscribe to JobMob via RSS or email and follow me on Twitter for more ways to harness LinkedIn on your job search.

About the Author Jacob Share

Job Search Expert, Professional Blogger, Creative Thinker, Community Builder with a sense of humor. I like to help people.

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23 comments
Jacob Share
Tweets that mention Why LinkedIn Recommendations Really Are Valuable | JobMob -- Topsy.com says

[…] This post was mentioned on Twitter by Staffing Amour, LLC and kathynetshare. kathynetshare said: Great post. I find give before you get & be sincere,=karma. RT @jacobshare: LinkedIn Recommendations Really Are Valuable http://su.pr/9z4n95 […]

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Jacob Share
I’m On LinkedIn – Now What??? » Blog Archive » LinkedIn Recommendations & Jeremiah Owyang (he’s wrong) says

[…] recently saw a post  by Jacob Share, owner of Job Mob, called Why LinkedIn Recommendations Really Are Valuable.  There are a number of points he makes that I want to comment on, but I’ll do that in […]

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Jacob Share
I’m On LinkedIn – Now What??? » Blog Archive » LinkedIn Recommendations – Who Should Give Them? says

[…] from my pontifications :p)… here is my feedback on one aspect of Jacob’s post called Why LinkedIn Recommendations Really Are Valuable.  He writes: Not all recommendations carry the same weight or should. Here’s how to rank […]

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Jacob Share
Melissa Martin says

Super article!
I have 2 client success stories.
One of my clients followed my advice and used linkedin.com She received 2 interviews in 5 days.

Another client tapped into linkedin.com to get a hiring manager’s name, thereby using the hidden job market.

Remember the 6 degrees of separation and that we have an 80% chance of getting a job through someone we’ve met or contacted.

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Jacob Share
7 Reasons Constructive Criticism Hits Hard (and Well) | JobMob says

[…] recognition is nice, whether it’s to your face, in a LinkedIn recommendation or in a reference letter. The thing is, recognition often comes when something is complete and […]

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Jacob Share
7 Clear Signs You Can Call Yourself An Expert | JobMob says

[…] If you’ve helped other people to success, many of them will usually talk about that success. If they don’t, ask them for a LinkedIn recommendation. […]

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Jacob Share
How To Keep Your LinkedIn Job Search Undetected While Currently Employed | JobMob says

[…] NOT ask your current manager or colleagues for LinkedIn recommendations. You can ask previous managers and colleagues, but just be careful when they also work for the same […]

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Jacob Share
3 Job Search Office Tools You Thought You Didn’t Need | JobMob says

[…] you can write LinkedIn recommendations, you can write recommendation letters for others, and should. (For maximum effect, do it without […]

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Jacob Share
How To Backup Your LinkedIn, Facebook, Google+, Twitter & Pinterest Accounts | JobMob says

[…] entire profile gets exported, including skill endorsements and recommendations, but only the latter are […]

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Jacob Share
Kate says

All the companies I really want to work for have been looking at my Linked In profile and it is rewarding to know that they care.

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Jacob Share
7 Kinds of Job Search Kindness To Make You Squirm | JobMob says

[…] sure about this one? See Why LinkedIn Recommendations Really Are Valuable. It could just as well be on the job seeker’s blog (or your own), their Facebook profile (or […]

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Jacob Share
The BEST HACKS That Keep Your Job Search Private Everywhere Including LinkedIn - The Job Search Coach says

[…] or refrain from asking your current manager or colleagues for LinkedIn recommendations / endorsements. You can ask previous managers and colleagues, but just be careful when they also […]

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Jacob Share
25 Things To Do Before Leaving Work for the Last Time | JobMob says

[…] for recommendation or reference letters from ‘higher-ups’ – or even LinkedIn Recommendations – and agree how to collect […]

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Jacob Share
15 Best-selling Self-Marketing Tips for Job Seekers says

[…] Requesting LinkedIn Recommendations […]

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