Are these the best recruiting ads or the best recruitment ads?
Although they require more creativity and often, effort and money, catchy job ads can be game-changers for hiring companies.
They get more attention than classic job ads, with the most creative ads getting shared on social media and beyond, and are more memorable because of the emotions they cause.
They also build the employment brands and reinforce the employment slogans of their companies, making them seem like cooler places to work.
Enjoy!
🇺🇸 Dice.com: Find the hottest tech talent
🇮🇱 All Jobs: Ralf
“Ralf Green, butcher. Find the job that's right for you.”
🇮🇱 All Jobs: Will
“Will O'Connor, optometrist. Find the job that's right for you.”
🇺🇸 Amy Burack: Bill Gates
“Don't get stuck in the wrong job. Call the Amy Burack company. Executive search for marketing and advertising professionals.”
🇰🇷 Belif Cosmetic Chok Chok art project: Street artists wanted
“The ‘Chok chok Urban Art Project', established by true herb cosmetic brand ‘belif', is an architecture/ arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads were made to recruit amateur artists to join selected professional street artists.”
🇰🇪 Brighter Monday: Hammer
“Stuck in the wrong job? Visit our website to find the right job for you.”
🇺🇸 MailChimp: We'd love to meet you!
🇨🇿 AKA Association of Communication Agencies
“Rather then to kill yourself in a job that does not suit you, flourish as the expert. Creativity has many sides, and yours is shaped by your interests and skills. Show up, and you can end up loving your job.”
Electrical Engineer
🇦🇺 Alessio Maria Centritto: Fortune favors the bold
“Sometimes finding a job is a matter of luck. But as they say, you need to make your own luck. And since I can cook, I made some fortune cookies – then targeted all the eCDs [Jacob: executive creative directors] in Sydney’s major agencies. Each received a bespoke DM pack: a handcrafted fortune cookie, with a simple message inside: the link to my work. Time will tell if this is my lucky campaign.”
🇧🇷 Career Builder: Hannibal
“The right job keeps you out of trouble.”
🇧🇷 Career Builder: Osama
“The right job keeps you out of trouble.”
🇦🇺 Career One: Richard Branson, Manager
“Find the job you're suited to”
🇿🇦 Career Times: Office
“Resurrect your aspirations.”
🇿🇦 Career Times: School
“Resurrect your aspirations.”
🇳🇱 Coebergh Red Fruit Farm: Carriage
“The Coebergh Red Fruit Farm, a peculiar place where a liquor called Coeberg is made, is looking for a new managing director. What better place to do so than at one of the biggest career events in the Netherlands? With a tailor made ‘recruitment carriage' pulled by some of the male farm workers, the girls decided to stir up things a bit resulting in a wave of free publicity for the campaign thus driving traffic to www.redfruitfarm.com where interested ladies can take the job test. ”
🇯🇴 Creative Director reqruitment: Missing a CD
“An advertising agency in Amman have targeted most of the Creative Directors in the Middle East to apply for this job (if they are not happy at their current agency of course). We thought the best way to target them was to send it straight to them by post. Over 100 postcards were sent, so keep your eyes peeled there maybe one coming your way.”
🇿🇦 Eagle Print Awards: Roadkill
“In a parallel universe your job might suck. Make the most of this one.”
🇿🇦 Eagle Print Awards: Gun range
“In a parallel universe your job might suck. Make the most of this one.”
🇿🇦 Eagle Print Awards: Massage
“In a parallel universe your job might suck. Make the most of this one.”
🇩🇪 Ebay: The eBay Job Offers
“We address our prospective sellers where they least expect it: in the job advertisement sections of newspapers. “ebay is looking for sellers” is the motto and we used fitting job advertisements to turn passive eBay members and people, who aren't even eBay users yet, into active sellers at eBay. Just by offering them a perfectly matching job.”
🇧🇷 Filadelfia Comunicação: Worst job in the world
“Worst job in the World – Filadelfia's creative department trainee program. As a parody to Cannes winner “Best job in the world”, we created a blog to advertise the agency's creative department trainee program, called “The Worst Job in the world”.”
🇺🇸 Financial Research Company: Job advertisement
“This job posting on craiglist talks to the target, programmers”
🇺🇸 Graduate Career Coaching: Experience, 3
“Experience: Leaving repeated messages for Human Resources people. Starting to act a little stalker-y. ”
🇺🇸 Graduate Career Coaching: Experience, 4
“Experience: Sending out resumes. Waiting for the phone to ring. Checking to make sure the cord's plugged in.”
🇷🇴 Graffiti BBDO: Garlic
“Afford to paint slightly sophisticated still lives. Get a job in advertising.”
🇷🇴 Graffiti BBDO: Nude
“Afford to paint slightly more sophisticated nudes. Get a job in advertising.”
🇯🇵 HP: Express Yourself and Get a Job!
“We launched a campaign that put individuality back into job-hunting in Japan. It was the introduction of an entirely new recruitment system: students who gave unique answers to questions set by top executives of leading companies in Japan on the HP campaign site were given an opportunity to have face-to-face job interviews with the presidents.”
🇨🇦 Husky Mohawk: Buddies
“Tell your buddies you work in oil & gas.”
🇦🇺 IKEA Recruitment: IKEA Career Positioning System
“A GPS-enabled mobile billboard drove around neighboring suburbs and relayed Google Maps data to a display screen, constantly updating time and walking distance to the new store for potential candidates to see.”
🇷🇺 Job.ru – Key
“Right people in the right place.”
🇷🇺 Job.ru – Triangle
“Right people in the right place.”
🇩🇰 Jobzonen.dk: Doll
“Looking for a new job?”
🇧🇬 karieraskauza.eu: Boring Job Kills!
“Career with a Cause is a forum that aims to gather people who want to work in NGO’s dealing with social policy, ecology, development and support of civil society, human rights, culture, tourism and other.”
🇩🇰 KMD: High chair
“Get a career with room for your private life. KMD is growing steadily and we have room for you. But more than that we offer a career with room for both your professional ambitions and your family ambitions. In a work environment where everyone knows the value of a healthy work-life-balance you can shape your career to match your current state of life.”
🇩🇰 KMD: Pram
“Make time for your kids while they’re still kids. KMD offer an IT-career in a human environment where your career is continuously shaped according to your individual wishes. They have a life stage policy which gives you the possibility of extra days off if you have young children, longer holidays and a selection of other arrangements that support the exact life stage you are in.”
🇫🇷 L'Etudiant: Astronaut
“Are you sure your career choice is the best fit?”
🇫🇷 L'Etudiant: Fireman
“Are you sure your career choice is the best fit?”
🇫🇷 L'Etudiant: Lifeguard
“Are you sure your career choice is the best fit?”
🇦🇺 Longtail Communications: Think small. And different.
🇮🇹 Mercurio Productions: The Career Booster
“The agency started from this insight: Italian creatives believe that going to the Gannes Festival is a good opportunity to meet important creative directors and to be hired by them.”
🇫🇮 Monster.fi: Bench
“Your head is useful. Check open positions at monster.fi. Great jobs.”
🇫🇮 Monster.fi: Kitchen
“It’s brainless to work in a job you dislike. New jobs available at monster.fi. Great jobs.”
🇫🇮 Monster.fi: Office
“It’s brainless to work in a job you dislike. New jobs available at monster.fi. Great jobs.”
🇭🇰 Monster.com: Wrong job, hockey players
“Two hockey players have become street cleaners, in order to draw attention to the effects of being stuck in the wrong job. The act also reminds people that Monster.com is the best platform for finding the right job. So you can put your talent to good use.”
🇭🇰 Monster.com: Wrong job, F1 driver
“An F1 driver has become a rickshaw driver, in order to draw attention to the effects of being stuck in the wrong job. The act also reminds people that Monster.com is the best platform for finding the right job. So you can put your talent to good use.”
🇲🇽 OCC Móvil: Bathroom
“Job offers, wherever you are.”
🇲🇽 OCC Móvil: Bus
“Job offers, wherever you are.”
🇲🇽 OCC Móvil: Car
“Job offers, wherever you are.”
🇷🇸 Poslovi.Infostud.com: Horrible job survival kit
“According to many surveys, almost 90% of employees in Serbia are not satisfied with their job. The goal of the campaign was to help them understand that it is better to find the new job than to suffer the unbearable one.”
🇧🇪 Pure FM: Wake up for a Job
“Pure FM decided to help young people to find a first job by forcing them to get up early. How? We created a special slot during ‘Snooze,' the morning show at Pure FM. In this slot, exclusive job vacancies were read out at 6AM. These job vacancies were exclusive because it was impossible to hear and read about them elsewhere.”
🇯🇵 Recruiting: Geek Recruiting
🇩🇪 Recruiting Of Strategy Consultants: Every Story has a Beginning
“We developed a high-quality book and slipcase to assist the recruiting. The intelligent, high-end approach aims to stimulate interest in a career at Roland Berger. Designed like old books, with the motto “Every story has a beginning”, first sentences of famous works are cited.”
🇧🇷 Right Job: Medication
“In the wrong job, being very good can be very bad.”
🇧🇷 Right Job: Sketch
“In the wrong job, being very good can be very bad.”
🇧🇷 Right Job: Uniform
“In the wrong job, being very good can be very bad.”
🇬🇧 Royal Air Force Career: Aerospace
“Search online for RAF Careers.”
🇬🇧 Royal Air Force Career: MOVER
“Search online for RAF Careers.”
🇺🇸 TDA_Boulder: Best/Worst Job Interview Ever
“There’s only so much you can learn about an applicant over the course of an hour-long interview. Which is why TDA_Boulder [will be] bringing you along on our two-day holiday party in Las Vegas. Given that Vegas has a tendency to bring out the best (and worst) in people, it’s the perfect proving ground for anyone who’d like to work at TDA.”
🇺🇦 The Career Builders: Brain & Bones
“Yo-Ho-Headhunting”
🇬🇧 The Mellor Partnership: Titles
“We created a series of business cards that use ridiculously grandiose job titles to describe very mundane jobs. The strapline on the back of the cards reads “Upgrade your job, not your job title” to suggest that The Mellor Partnership offers a better way to improve your professional status. Making the media part of the message helped drive home the point.”
🇩🇪 The Railway Industry Association in Germany: Banana
“In the rail industry, you can work without making compromises: jobs that are high tech, ecological , crisis-proof, and flexible. If interested in exciting tasks and international perspectives, then start your career with us.”
🇩🇪 The Railway Industry Association in Germany: Panda
“In the rail industry, you can work without making compromises: jobs that are high tech, ecological , crisis-proof, and flexible. If interested in exciting tasks and international perspectives, then start your career with us.”
🇩🇪 The Railway Industry Association in Germany: Shark
“In the rail industry, you can work without making compromises: jobs that are high tech, ecological , crisis-proof, and flexible. If interested in exciting tasks and international perspectives, then start your career with us.”
🇮🇳 McDonalds India: Learning experience
“It's important to learn and grow. A job at McDonalds offers an experience where you learn skills that will stay with you throughout your life while working with new friends who celebrate your achievements.”
🇮🇳 Pure Home and Living: do you see a staircase in there?
“Pure Home and Living- a premier home lifestyle store, is on the lookout for inspired Interior Decorators and Design Consultants eager to craft simple, beautiful solutions out of the abstract, and create delightful interiors.”
🇺🇸 A Classic Ad from DDB
🇮🇱 Everything.me Campaign Manager
🇺🇸 Google is Searching for Beautiful Minds
“The final answer: 617-639-0570. The number is a substitution cipher that you get by writing out 0-9 then A-Z, then using the keyword “JOBS” to shift the letters.
Interestingly, there is also a second solution (617-274-8660), which leads to another non-Google recruiting number. That one might just be a red herring, or a way to weed out the semi-smart folks who couldn’t come up with the harder solution.”
🇨🇦 EACanada.com Electronic Arts Hiring
“Now Hiring”
🇺🇸 MaxCDN: Server Response Headers
“X-Hello-Human: You should work for us!”
🇦🇺 Bigcommerce is looking for Software Engineers
“1BP49B(36) is a positional numeral system using 36 as the radix. The choice of 36 is convenient in that the digits can be represented using the numerals 0–9 and the letters A–Z, where A=10, B=11, C=12. Hence, B = 11 and P = 25. Therefore the phone number is 11 + 9*36 + 4*36^2 + 25*36^3 + 11*36^4 + 1*36^5 = 80113871. So, the bat phone number is +61 (02) 8011 3871.”
🇺🇸 DoorDash Software Engineer Jobs
“Hi there curious developer!”
🇺🇸 Be a Frontend Engineer at reddit
“Reddit published this blog post to promote a Frontend Engineer position last year. There is a “job.apply()” button at the end of the page, but nothing happens when clicking. The trick is to look at the javascript source code, execute “job.apply” with the correct argument, enter your personal information in some other javascript variable, and an email window will appear with the coordinates of the recruiter.” -Romain Paulus
🇺🇸 Hidden Microsoft Bing Job Ad
“If you're using Internet Explorer and have enabled the browser debug settings*, a small message pops up containing the words: “Do you want to debug this webpage?”
Then, if the you run the IE developer tools console, a clearer message pops up, asking: “Interested in creating Bing.com experiences? Apply today.””
🇦🇺 Royal Australian Air Force
“The first four terms in the formula produce the Defence Jobs phone number, 131901, when added together. The formula works if you replace sin2 x with sin (2x) in the third-last line, and (2k-1)! with (2k+1)! in the second-last line.”
🇬🇧 Holy Trinity in Brook Green: Beer mats
I couldn't find a picture, but here's the story (via John Kuraoka):
Church uses beer mats to recruit for priesthood
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