Answers to personal branding questions that people are asking on Twitter.
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Branding for career purposes only or not
|Mohammed S. Al-Taee, @BrandMyCareer, twittered: Is personal brand depend on person career/occupation?|
|No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many people build their personal brands to become known as experts in their field or industry but you could also aim to have a strong personal brand in non-professional types of communities such as your local church/synagogue/mosque/etc. or among people who share a hobby with you.|
Importance of user names
|Henry Whicheloe, @henrygw, twittered: How important is your user name in creating your own personal brand ?|
|A user name is as important as you make it. That said, regardless of how much or how little emphasis you put on it, a bad user name can be very detrimental to your personal brand.Take Twitter, for example.
Twitter home pages display user names prominently at the top (here’s mine). There are 3 ways you could go with your choice of user name:
Personal brand managers
|Jason Finnerty, @Triestoohard, twittered: Would you hire a personal brand manager? Why or why not?|
|The main reason to not hire one is cost, both in terms of money and time required to find someone of quality who’s available and willing to take you on as a client.Many people would also hesitate to use a personal brand manager out of fear of being called out as a ‘fake’, like when celebrities are discovered to use ghost Twitterers.
However, if you can justify the expense and find the right consultant for the job, a good personal brand manager would know how to plan a branding strategy within the criteria that makes the most sense for your personal branding goals, such as creating a situation where no one will ever think you’re a fake.
Real name vs. personal brand name
|Chris Rinaldi, @Chris_Rinaldi, twittered: What are the pros/cons to using your real name vs. your brand name for your personal brand on SM?|
|That depends on how different your brand name is from your real name, but I’m going to assume that for your question, the two names are completely different. With that in mind- every time you use your personal brand name, you’re literally building your personal brand, making it the better choice by default. Although, going back to my answer above to @henrygw, what matters most ultimately is that you use the same name on all the websites where you want to build your brand.|
Aggressive personal branding
|Leigh Alexander, @leighalexander, twittered: is the loss of dignity that comes with aggressively marketing one’s ‘personal brand’ worth the added reach of aggressive marketing?|
|You’re asking the wrong question. Rather, you should be asking ‘how can I aggressively market my personal brand in a dignified way?’ Take massive action. Do a lot of things that people respect. Try to help as many people as you can without blatantly asking for anything in return.|
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I originally published this article on the terrific Personal Branding Blog.