And how to use a Facebook page to enhance your job search.
This is a guest post by Danielle McGaw. If you’d also like to guest post here on JobMob, follow these guest post guidelines.
Social networks can be a great asset to anyone that is looking for a job or knows that they might be looking for a job in the future (and let’s face it – that is most of us!).
The fact of the matter is that the number of people that will be looking for a job in the next five years is increasing.
So, even if you have a job today, you need to be aware that next week, next month, or next year, you might not and you need to prepare yourself for it now.
One of the ways you can do this is by creating a professional Facebook page to brand yourself as a professional in your field and make people aware of your skills.
This is not the same as your personal profile where you show off pictures from your latest trip or share funny pictures with your friends. This is purely focused on your professional image.
Why should you have a professional Facebook page?
One very good reason to have a Facebook page for professional branding is because Facebook pages are indexed by search engines and they tend to show up very well.
If you name your Facebook page with your real name and your field of work you can easily get indexed by search engines. If you want to be found by employers in a specific area, include the name of your city in the title.
For example, if you are a software developer in Winnipeg, Canada you could name your Facebook page Bob Smythe, Winnipeg Software Developer. Or if you are willing to work anywhere in your country, you can substitute the name of your city for the name of your country.
Your Facebook page is like an ongoing resume. You can share information about your skills. Share concrete examples. And the best part is that your Facebook page encourages interaction so people can ask you questions or share testimonials.
It’s the ultimate interactive resume.
What should you share on your professional Facebook page?
The variety of things you can share is endless.
The most important thing to remember is that everything you put on your Facebook page should have value. You don’t need to share personal information. Share things that will convince a potential employer that you are the person they want on their team.
Here are a few things you might want to share:
- Anything visual – it could be a picture of your volunteering or at a networking event or a testimonial from someone you have worked for that you’ve turned into a graphic quote
- Blog posts, if you have your own blog
- If you don’t have your own blog, write a “mini-blog post” in the status.
- Articles you are reading online that are relevant to your job field – and don’t forget to share your own thoughts in the status above the link!
- Record a YouTube video and share it
Interact with other pages as your page
No, I don’t mean with your profile page – I mean with your Facebook page! You can use your Facebook page almost the same way that you use your profile page with a newsfeed and everything!
It is very cool and a great way to get more exposure.
First, you need to go to your Facebook page and “use Facebook as your page” (by default you’re using it as your profile).
This is what you need to do:
Click on Edit Page at the top of your admin dashboard (you’ll see this above the cover when you go to your page). At the bottom of the drop down menu you will see “Use Facebook as ____” (see an example here on the right). Click on that. Now you are using Facebook as your page instead of your profile.
You can find pages for businesses and organizations in your field of work and like them. When you click on the Facebook logo on the top left of the page you’ll get your page’s newsfeed. You’ll see updates from all of the pages that you have liked.
If you like a status or comment on a status, it will show your Facebook Page profile picture and link to your page, not your profile. You can also share content from other pages directly to your own page. It is really very easy and it will help you get exposure to your Facebook page.
People can contact you through your Facebook page
Facebook pages recently changed over to the new Timeline and one of the advantages of this is that you can be contacted through your page instead of through your profile. This is a great feature because employers or others that are interested in what you are doing will be able to easily get in touch with you. There is a message button right under the cover photo so encourage people to use that.
There are many advantages to using a Facebook page to enhance your job search. Businesses use them to their advantage so why shouldn’t you? You are in the business of promoting yourself and social media is a great tool for interaction and exposure.
About the author
Danielle McGaw is a professional freelance writer who often writes about careers and job search. You can visit her at her own professional Facebook Page or find her on Twitter.
This article is part of the Over $6000 in Prizes: It’s The 6th Annual JobMob Guest Blogging Contest, which was made possible thanks in large part to our sponsors:
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