How To Use Your Blog and the Long Tail Effect to Help Your Job Search

How To Use Your Blog and the Long Tail Effect to Help Your Job Search

There are many ways to use your blog while searching for a new job. Here's one blogger's experience using the long tail effect on the road to your next job.

Long Tail Blogging Job Search

This is a guest post by Digital Eve Israel blogger Sharon Gefen of Devarim Ketanim. If you’d also like to guest post here on JobMob, follow these guest post guidelines.

A couple of months ago, I found myself looking for a new job. It was sad, and somewhat annoying, as these things usually tend to be.

An open call to my readers

Obviously, I did what any sensible social media user would do, and I blogged about it (Hebrew), specifying my fields of expertise and an open call to my readers to ping me if they hear of any relevant leads. I also posted a little note about it on Facebook.

I didn't expect much to come out of either post, but I felt that utilizing my blog for this matter was the right thing to do, using my blog as a vehicle to raise some awareness about my job search, while potentially reaching the largest audience available to me without putting up a billboard on the highway.

And indeed, nothing happened, and other than some sympathetic comments from friends and regular readers, both posts were promptly ignored.

A week later, a friend suggested that I do more on my blog for more than just make a one-time post about my job search. So I put up a permanent note at the top of my blog advertising my job search using a very cool WordPress plugin called Show Notification, useful for posting announcements like this.

And still, nothing happened.

The long tail kicks in

But after a while, the long tail effect started working its mojo…

Slowly but surely, some emails started to show up. Total strangers, people whom I never even knew that read my blog, emailed me with tips, suggestions, and actual leads that turned into job interviews or potential freelancing collaborations.

The funniest result of this so far was a conversation with someone who got to my blog via a humor blog I participate in:

“So wait, you're telling me that you got to me through the Cold Fusion for Dummies blog and you still want to work with me?”

His response: “Sure. This shows you're committed and have a great sense of humor. I need someone like that in my team!”

Conclusion

I still haven't found my dream job, but that note is still up there, and the emails are still coming in…

So far, my experience has impressed me on two different levels – the first is that one should never estimate the power of blogs as a medium for connecting with people far beyond your expectations. The other was simply the surprise at how many strangers are willing to help out with leads, advice, and even just a kind word.

My advice: looking for a job? got a blog? use it to shout out to your readers, and you will probably even find yourself reaching out far beyond your immediate circle of regular readers, and finding many interesting opportunities in the process.

About the author

Sharon Gefen

Sharon Gefen is a web designer who is currently looking for a job, as well as taking her first steps as a freelance designer working mostly with the WordPress blogging platform. She's also a veteran blogger, and is hugely fascinated (both academically, and just for fun) with what makes social networks “tick”.

For more information about Sharon, check out her blog Devarim Ketanim (Hebrew), her LinkedIn profile or read about her services (Hebrew).

This article is part of the 2008 JobMob Guest Blogging Contest.

Blogging yet? Subscribe to JobMob via RSS or email to learn more how to leverage your blog for long tail job search success.

About the Author Jacob Share

Job Search Expert, Professional Blogger, Creative Thinker, Community Builder with a sense of humor. I like to help people.

follow me on:

Leave a Comment:

5 comments
David Slade says

Without a doubt interested parties will find your blog over time. And read it. So be careful what you write about as well. 🙂 Case in point, my blog is hardly worthy of being called a blog, it’s so neglected, but most of my traffic finds it’s way to my CV.

Reply
????????? ?????? ????? » ?????? says

[…] ????? ?????: How To Use Your Blog and the Long Tail Effect to Help Your Job Search […]

Reply
lea says

the problem starts when you’re looking for a job while still employed in another company. you can’t realy expose your job search like that…

Reply
Jacob Share says

David- good tips! People still haven’t realized how long their actions live on the Web.

lea- you might want to read Reader Question: Search For A Job Without Losing My Current Job?

Reply
Krutika says

Wow! Sharon thats great..wondering y i dint think abt this! quite helpful considering m a fresher and just started a job search

Reply
Add Your Reply