The Secrets of Successful Internet Conference Marketing – Part 1

The LeWeb3 conference brought to Paris all kinds of people from Internetpreneurs to professional bloggers, from hardcore gamers to so-called Old Media journalists. Many came to listen, but most came with a message to spread. This is how they did it.

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Should Anyone Care About ‘Bloggers for a Better World’?

The idea for Bloggers for a Better World partially came to light as a result of Shimon Peres mentioning in his LeWeb3 speech that we should all accept responsibility for our planet. One step further and we arrive at the Jewish concept of Tikkun Olam, literally ‘repairing the world’. However, to repair something, you need to know what’s broken and that is one of the reasons why so many LeWeb3 attendees enjoyed Professor Hans Rosling’s myth-busting presentation on the health of the world. I highly recommend that you watch it.

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bbw? No…b4bw or bfbw

In the closing moments of LeWeb3, Yossi Vardi joined Loïc Le Meur on stage to announce the Bloggers for A Better World initiative. They explained the concept as follows: once a week or every ten posts, whichever is more often, all participating bloggers must write about a social cause. Loïc added that he would post […]

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How To Make a Mistake in Public and Come Out Smelling Like Roses

Two days ago, Loïc LeMeur responded in much depth to the stinging criticism of him regarding the LeWeb3 and his surprise inclusion of French politicians.So if you’re going to make a mistake in public and want everyone to know about it while you come out smelling like roses, this is the way to do it: […]

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Niklas Zennstrom’s Secrets For Going Global

Niklas Zennström, founder of Kazaa, Skype and soon The Venice Project, chatted with Loïc Le Meur at the LeWeb3 to talk about being a well-known European company, and the challenges of competing with the giants of Google, Microsoft, etc. Niklas had this to say: Forget about your home market as a reference Prepare for internationalization […]

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