Social media websites like Facebook and del.icio.us have simplified the way we share information. Hiring companies have begun using these tools to recruit you in ways you might not expect.
This article is brought to you by RecruitmentRevolution.com, the UK's leading online recruitment specialist.
Nowadays, if you have an ad to put out, your best hope is for it to go viral and spread across the social networks like wildfire. Why pay for advertising when people are happily spreading your message for you?
Enter Viral Recruitment
A company wants to hire the best and brightest at the lowest price. For that, they need to come off as ultra-hip, and their offices as uber-cool. The result:
From over 800 comments on this video, this reaction sums it up best:
“Okay, two questions:
1. Where do you people work?
2. Can I have a job?”
Why does this ad work so well?
Good mood: the happiness of the clip is infectious and draws you in.
Message: You'll enjoy working at that company because it's so much fun.
Good song: the tune is catchy and stays in your head, raising the chance that you'll mention the clip to someone else.
Message: You'll like the company so much, you'll rave about it to friends.
Good tone: the clip doesn't seem like an ad. There's no voiceover and the company's name isn't even mentioned in the video, but it is prominent on the video's homepage.
Message: The company won't be in your face all the time making unfair demands on your personal time.
Good setting: you get what seems like a complete tour of the company's sunny offices and executive lounge.
Message: Your last job also had a ping-pong table and beer, right? This is a great place to work.
Good production: although it has some off-balance “reality” camera work, the video is actually very slick, well-lit and well-executed. Message: the company will provide the right tools for you to get your job done.
Good people: so many people are involved in the clip, and each plays their part well.
Message: The company is one big team working as a unit but just like the guy at the end who can find his place among colleagues, so will you.