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Power of Interview. Customer Interview Techniques

All job seekers


Learn how to obtain more quality insights from people during an interview with our interactive 4-hour workshop

About this Event

Problem interview is one of the most powerful ways to learn actionable insights for your product or service. But you won’t get valuable information without preparation and using proper techniques.

This workshop will introduce you to different interview techniques and help you practice them all. You will learn how to overcome possible difficulties to get more quality insights from talking to people, whatever the project scope is.

This workshop will focus on open- and closed-ended questions, the 5 Whys technique, and the 5W+H technique.

Interview techniques to be covered

At this 4-hour workshop, you will learn how to:

👉 Take a deep dive into specific aspects of a problem and widen the search with closed- and open-ended questions

Transforming closed-ended questions into open-ended ones, you’ll be able to learn more about user/customer experience, needs, expectations, and much more.

👉 Get to the root cause of the problem with the 5 Whys technique

This technique creates empathy and allows you to understand your customers’ needs, emotions, motivations, and pain points.

👉 Get insights with the 5W+H technique

Being a shorthand for “Who, What, When, Where, Why, and How”, this technique helps to achieve a deeper understanding of the problem, allowing you to explore the context around the situation, who's involved in it, who's affected, etc.

What’s inside

  • Practical techniques and tricks for your next interview
  • Real-life cases to practice interviewing skills
  • Instant feedback from other participants
  • Individual and team practice in a fun and playful way
  • Role-playing: you’ll have a chance to see the process from two different perspectives (as an interviewer and interviewee)

Who is it for?

Product owners, CX specialists, researchers, UX/UI and service designers, marketers, employee experience leaders, and other CX and UX-minded people or anyone who wants to conduct successful interviews with clients, users, employees, or anyone else.

There are no prerequisites for participation.

You will need

  • An installed Zoom desktop client
  • Ability to use Google docs during the workshop
  • A pen and paper
  • A video camera and microphone


🎁 Special offer

Team Bundle (2-5 people): Want to come to the workshop with your friend or a colleague? Grab a ticket only for $75 per person.

Team Package (6+ people): Your team has more than 5 people? Drop us a line at and we'll discuss a special price for you.

Education & Non-profit Organizations: We offer a discount for you or your team. Contact us at for more details.



Nick Efimov, Chief Product Officer, UXPressia Academy

Nick has overall 13 years of experience in software development and solid knowledge in UX, user research, and product management.

Being a consultant for more than 6 years at UXPressia and by himself, he organized hundreds of corporate training and workshops about CJM, JTBD, empathy mapping, and other aspects of customer experience.

Yana Sanko, Head of Consulting, UXPressia

Yana is an experienced researcher with a background in anthropology, business strategy, and organizational design. As the UXPressia Consultant, Yana drives complex transformational projects that help companies become more humane and innovate with people in mind. That includes helping people of different professional backgrounds to master interview skills and get actionable insights to improve clients, employee, and citizen experience.

About organizers

UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.

Virtual event

Date: Thursday, December 10, 2020
Time: 4:00 pm - 8:00 pm
Timezone: UTC+2 (check your local time here)

Registration required? Yes

Cost: $75 – $95

Full event details: Power of Interview. Customer Interview Techniques

🔖 Event tags: Paid events

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