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About this Event
Interview techniques to be coveredAt this 4-hour workshop, you will learn how to: 👉 Take a deep dive into specific aspects of a problem and widen the search with closed- and open-ended questions Transforming closed-ended questions into open-ended ones, you’ll be able to learn more about user/customer experience, needs, expectations, and much more. 👉 Get to the root cause of the problem with the 5 Whys technique This technique creates empathy and allows you to understand your customers’ needs, emotions, motivations, and pain points. 👉 Get insights with the 5W+H technique Being a shorthand for “Who, What, When, Where, Why, and How”, this technique helps to achieve a deeper understanding of the problem, allowing you to explore the context around the situation, who's involved in it, who's affected, etc.
- Practical techniques and tricks for your next interview
- Real-life cases to practice interviewing skills
- Instant feedback from other participants
- Individual and team practice in a fun and playful way
- Role-playing: you’ll have a chance to see the process from two different perspectives (as an interviewer and interviewee)
Who is it for?Product owners, CX specialists, researchers, UX/UI and service designers, marketers, employee experience leaders, and other CX and UX-minded people or anyone who wants to conduct successful interviews with clients, users, employees, or anyone else. There are no prerequisites for participation.
You will need
- An installed Zoom desktop client
- Ability to use Google docs during the workshop
- A pen and paper
- A video camera and microphone
🎁 Special offerTeam Bundle (2-5 people): Want to come to the workshop with your friend or a colleague? Grab a ticket only for $75 per person. Team Package (6+ people): Your team has more than 5 people? Drop us a line at firstname.lastname@example.org and we'll discuss a special price for you. Education & Non-profit Organizations: We offer a discount for you or your team. Contact us at email@example.com for more details. ────────────────────────────────
FacilitatorsNick Efimov, Chief Product Officer, UXPressia Academy Nick has overall 13 years of experience in software development and solid knowledge in UX, user research, and product management. Being a consultant for more than 6 years at UXPressia and by himself, he organized hundreds of corporate training and workshops about CJM, JTBD, empathy mapping, and other aspects of customer experience. Yana Sanko, Head of Consulting, UXPressia Yana is an experienced researcher with a background in anthropology, business strategy, and organizational design. As the UXPressia Consultant, Yana drives complex transformational projects that help companies become more humane and innovate with people in mind. That includes helping people of different professional backgrounds to master interview skills and get actionable insights to improve clients, employee, and citizen experience. About organizers UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.
Date: Thursday, December 10, 2020
Time: 2:00 pm - 6:00 pm
Timezone: UTC+2 (check your local time here)
Registration required? Yes
Cost: $75 – $95
Full event details: Power of Interview. Customer Interview Techniques
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