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Brand Strategy for Start-ups

All job seekers


During this interactive masterclass, we will explore how to get the branding right when your business is in its pre-start or early stage.

About this Event

What is the difference between having a brand and branding? What is brand strategy and how can I use it for my business? What is the role of a logo? What branding elements should I concern myself with when I’m just starting my business and when I am 3-5 years into my business?

This interactive masterclass will answer these questions and more.



Part 1 will cover the following (45 min):

  • The difference between your brand and branding.
  • How important is your logo?
  • How much branding do you need, when you are just starting out.
  • Time for Q & A

Part 2 will cover the following (45 min):

  • What goes into brand strategy.
  • How can we use brand personality?
  • What is the difference between business branding and personal branding?
  • What can we learn from large brands, when we are just a small business?
  • How can your brand strategy influence your marketing strategy?
  • Time for Q & A


Prepare for the Session (pre-homework!)

Take the Brand Archetype Quiz, bring the answers to the session:


About the Founder (pictured above)

Mally Sworczuk is a Founder and Owner of Mallytov Cocktail, a boutique Branding and Marketing studio based in Waltham Forest.

Mally’s brand archetype is a blend of Creative, Sage and a Warrior and these values have been present in all her working life.

As a Creative, she acquired and developed a diverse set of skills while working across a number of creative industries: from performance to scriptwriting and directing, to theatre and film. Now, as a Brand Strategist and Designer, she encourages her clients to infuse their personalities into their branding.

Her Sage came to the front while teaching performing arts, communication and maths in a Central London college. These days, she runs online challenges and workshops for service-based businesses. She is also constantly expanding her knowledge, across all areas of business, in order to better serve her clients.

Finally, as a Warrior, she is a strong advocate of taking action, no matter how small and of perseverance in pursuit of one's dreams.


Event Participation

Once you have registered your spot via Eventbrite, a Zoom link and details will be emailed to you on the morning of 9 October 2020, and you will be able to use these to get into the webinar.

In addition to booking your Eventbrite ticket, we ask that attendees please register with Start-ups in London Libraries (SiLL) prior to attending by following this link and you will be asked to complete a feedback form on the day.

All SiLL support services are offered to our entrepreneurs and early-stage businesses entirely free-of-charge. For more information, please visit the British Library SiLL website.

Virtual event

Date: Friday, October 9, 2020
Time: 2:30 pm - 4:00 pm
Timezone: UTC+1 (check your local time here)

Registration required? No

Cost: Free

Full event details: Brand Strategy for Start-ups

🔖 Event tags: Free events

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