What is the difference between having a brand and branding? What is brand strategy and how can I use it for my business? What is the role of a logo? What branding elements should I concern myself with when I’m just starting my business and when I am 3-5 years into my business?
This interactive masterclass will answer these questions and more.
Agenda
Part 1 will cover the following (45 min):
- The difference between your brand and branding.
- How important is your logo?
- How much branding do you need, when you are just starting out.
- Time for Q & A
Part 2 will cover the following (45 min):
- What goes into brand strategy.
- How can we use brand personality?
- What is the difference between business branding and personal branding?
- What can we learn from large brands, when we are just a small business?
- How can your brand strategy influence your marketing strategy?
- Time for Q & A
Prepare for the Session (pre-homework!)
Take the Brand Archetype Quiz, bring the answers to the session:
https://visionone.co.uk/brand-archetypes/brand-archetype-quiz/
About the Founder (pictured above)
Mally Sworczuk is a Founder and Owner of
Mallytov Cocktail, a boutique Branding and Marketing studio based in Waltham Forest.
Mally’s brand archetype is a blend of Creative, Sage and a Warrior and these values have been present in all her working life.
As a Creative, she acquired and developed a diverse set of skills while working across a number of creative industries: from performance to scriptwriting and directing, to theatre and film. Now, as a Brand Strategist and Designer, she encourages her clients to infuse their personalities into their branding.
Her Sage came to the front while teaching performing arts, communication and maths in a Central London college. These days, she runs online challenges and workshops for service-based businesses. She is also constantly expanding her knowledge, across all areas of business, in order to better serve her clients.
Finally, as a Warrior, she is a strong advocate of taking action, no matter how small and of perseverance in pursuit of one's dreams.
Event Participation
Once you have registered your spot via Eventbrite, a Zoom link and details will be emailed to you on the morning of 9 October 2020, and you will be able to use these to get into the webinar.
In addition to booking your Eventbrite ticket, we ask that attendees
please register with Start-ups in London Libraries (SiLL) prior to attending by following this link and you will be asked to complete a feedback form on the day.
All SiLL support services are offered to our entrepreneurs and early-stage businesses entirely free-of-charge. For more information, please visit the
British Library SiLL website.
