How to Master the 3 Moments of Truth for Job Seekers

15 marketing tips for best selling your skills on the job search. This is a guest post by Chris Perry. If you’d also like to guest post here on JobMob, follow these guest post guidelines. What is The Zero Moment of Truth? Google recently launched Winning the Zero Moment of Truth, a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service. * The Zero Moment of Truth, or ZMOT for short, is the online decision-making point where today’s consumer determines whether to proceed in purchasing a product or service.

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How To Use Someone Else’s Blog To Find Your Next Job

Showing off your expertise in a guest post can lead to new career options, and you don't even need to be a blogger. Why do this? Darren Rowse's ProBlogger.net is one of the most popular blogs in the world with well over 150K subscribers. Darren blogs regularly but many of the posts on ProBlogger are guest posts written for Darren by people like you and me who are simply trying to get exposure to such a large audience. And it works; I can think of a number of bloggers that I began following after discovering them there. But guest posting isn't only for bloggers. Anyone can use it to get attention from potential employers and clients, or to simply add a publication achievement to their resume. Here's how you do it.

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Thanking: The Simplest Personal Branding Tactic

As powerful for beginners as for veterans who have been branding themselves for years. This is so easy to do, it always amazes me that more people don't do it, or at least, don't do it enough. Thank people who deserve to be thanked, and even some who don't. Thank people who did something you appreciate, where it was done for you or someone else, regardless of whether they expected to be thanked for it or not. Thank people as soon as it occurs to you to do so, whether it was for something done 5 minutes ago or 5 years ago. They'll appreciate it either way.

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Personal Pages Smackdown: Which is Best For You?

A new quick and easy way to promote yourself online. As if you didn't have enough online profiles to manage already, along come personal pages. But then... maybe the fact that there's almost nothing to manage is what makes them so appealing? What are personal pages? Personal pages, also called personal home pages, are one page websites that are meant to be used as web-based business cards. Like a business card, your personal page typically contains information about how to contact and follow you online or off. Like a business card, your personal page can be used to brand you in as memorable a way as you (or a designer) can imagine. The two personal page creators that have become popular so far are about.me and flavors.me.

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