How I got my first consulting client.
In the summer of 2007, JobMob was only a few months old and had less than 200 subscribers. I was still learning how to blog, but I could already see potential. With the idea of having a legal framework to sell services or products through JobMob and any other blogs I might create, I started my company, Share Select Media.
At the time, I was also in a partnership with a Jerusalem-based entrepreneur to create a tech startup that had absolutely nothing to do with job search.
With our idea in hand, my partner and I started looking for funding from venture capital investors (venture capitalists or VCs, for short) but otherwise we kept in 'stealth-mode', not mentioning our project to anyone online or offline.
That December, I decided to head to Paris, France to attend LeWeb3 '07, one of the largest annual tech conferences taking place in Europe at the time, attracting people from all over the world including many Internet celebrities and venture capitalists.
I went to the event with 2 separate missions:
* Publicly, I was the founder of Share Select Media and looking to meet other bloggers and particularly, companies who needed blogging services.
* Privately, I wanted to make contacts with as many relevant VCs as possible for my partnership.
As the event approached, I was prepared with business cards and a bright orange rugby jersey with a white Share Select Media logo on the breast and a much larger one on the back. I even had a matching kipa (yarmulke) to complete the standout attire that was guaranteed to not be worn by anyone else, anywhere.
Yet even with all that branding gear, I was sure that I could kick it up a notch. In the days leading up to the event, I wanted to come up with an idea that would really open people's eyes and be memorable... but nothing came to me.
At first.
