Here are some blog post suggestions to help you successfully build your blog and your personal brand.
For simplicity, I'm assuming that your personal brand is related to your profession.
- Tell an unusual personal story that exposes not-so-obvious insight about your work
- Make a short slideshow video about a trendy topic
- Critique a new tool that other people in your industry should know about
- Post a gallery of photos from an industry event (with photographers' permission, of course)
- Use Flickr's Creative Commons search to make a gallery of impressive work-related images
- Write a review of the most recent book in your niche that you finished reading
- Find a problem that you're dealing with or have dealt with recently, and explain how you solved it
- Compile a How To guide with step-by-step images, aiming for a new topic that hasn't been covered by many others yet
- List the most important issues/problems/trends in your profession today
- Talk about case studies with examples & stories from ‘real' people i.e. non-experts
- Gather a long list of handy resources in one easy-to-bookmark article
- If you have one, give your unorthodox, original opinion on something well-known in your industry
- Break a top news story (if you can get it!)
- Collect the most popular articles in your industry on social media for a certain time frame and write your own short opinion of each
- Sum up recent industry news and write your own short take of each item
- Discuss surprising numbers or statistics that you recently discovered or learned about
- In detail, answer a specific, common question many people are asking
- Answer industry-related questions that people have posted on social media
- Interview someone who you believe may become a star in your industry
- Interview someone who is a star in your industry
- Interview yourself i.e. ask yourself the questions you'd most like to answer in an interview
- Predict the future of your industry or profession
- Describe the history of your profession, or one specific aspect of it, such as where certain terms come from
- Compare how your profession used to be with how it is today, and comment on whether the change has been good
- Write a lexicon of industry terms
- Run a group writing project on a thought-provoking topic that will get other bloggers blogging
- Summarize a long piece of industry research, saving people the time of going through all of it by themselves
- Ask for feedback from your readers about your blogging & your brand
- Respond to feedback from your readers about your blogging & your brand
- Describe a day in your life, or a day in the life of a certain kind of industry professional
- Create a list of your most popular blog posts
- Create a list of the most important/useful blog posts you've seen recently
- Explain to students why they would want to enter your profession
I originally published this article on the terrific Personal Branding Blog.
If you like this article, you'll also enjoy 5 Good Personal Branding Habits For Bloggers.
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