What is Moz and Do You Need it?

Is it possible to provide too much value? Thank you to Moz for sponsoring the 8th Annual JobMob Guest Blogging Contest. Moz's slogan is "Inbound marketing is complicated. Moz’s software makes it easy." And it's true. Here are some of the tools available, and if you have a website, you should be impressed: * Open Site Explorer - Research and compare backlinks with competitors for intelligent, targeted link building. Identify top pages, view social activity data, and analyze anchor text. * Followerwonk - Take a deep dive into your Twitter analytics. Analyze and segment your followers, compare users, and find out how to engage your audience. * MozBar - View link metrics, analyze page elements and SERP results, and access your favorite SEO tools in-line while you browse the web. For Chrome and Firefox. * Moz Local - Check your U.S. business listings on Google+ Local and other prominent local search engines—then see how you can improve them. * MozCast - Track day-to-day changes and fluctuations in Google rankings. MozCast is your daily "weather report" showing turbulence in the Google algorithm. I use the first 3 tools regularly...

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7 Steps to Convince Your Boss to Promote You

If you're ready, get him ready. This is a guest post by Karin Hurt. If you’d also like to guest post here on JobMob, follow these guest post guidelines. 1) Understand His Perspective Work to truly understand his view. It’s likely that your current performance is a factor. Understand what you’re doing well in your current job from his perspective, as well as where things are breaking down. Resist the urge to talk about “promises” made by other leaders, or your expectations based on those discussions. 2) Be Real Share what you’re feeling and why. Gently share specific examples if it feels right. Laugh about how you’re just not “Tommy” anymore. He’ll relate
 he was once a “Tommy” to someone too.

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