Are you the same you that you were last year? Let's see.
On November 12th, 2014, I asked you guys to Please Take The 2014 JobMob Census.
Thank you to everyone who responded.
Last year was the first time I did a census and didn't really know what to expect. This time around, we can compare with last year's results to see how things have changed (or not).
This one's for the stats geeks like me.
The census results
1. Are you male or female?
Analysis: not a big difference.
2. How old are you?
|61 and up||17||15%|
|46 – 60||60||52%|
|36 – 45||22||19%|
|26 – 35||11||10%|
|18 – 25||1||1%|
|26 – 35||14||11%|
|36 – 45||39||32%|
|46 and up||69||56%|
Analysis: while still mainly 36+, the JobMob audience has gotten younger.
3. Which country do you live in?
Analysis: almost no change whatsoever!
4. What's your profession?
Last year, there was a definite slant to the job search/recruiting/HR industries.
This year, there was a slight tilt towards the IT industry but otherwise the professions seemed uniformly varied (which is a funny thing to say).
5. Do you currently have a job?
Analysis: fewer employed job seekers this time around.
6. Are you looking for a job?
Analysis: significantly more people are job searching (16% more!).
7. Are you interested in freelancing?
New question this year. My expectation was that 20% of non-freelancers would be interested in part-time or full-time freelancing. I was off by half:
The actual result:
|I already freelance full-time||9||8%|
|I already freelance part-time||21||18%|
|I don't currently freelance but would like to||35||30%|
|Not interested in freelancing||42||37%|
Analysis: quite a lot of people here are either freelancing or would like to in some shape or form. (Probably to supplement income, although that's my impression and not reflected here in anyway.)
8. Do you have a personal blog?
Analysis: fewer bloggers than before, so even less reason for Jacob the Blogger to talk about blogging 🙂
9. On which social network are you most active?
|I'm not active on social networks||16||14%|
|I'm not active on social networks||14||11%|
Analysis: LinkedIn and Facebook have flip-flopped in popularity here. I'm going to have to look for ways to make Facebook a bigger part of the JobMob experience.
10. How did you first discover JobMob?
|In a search engine result, such as on Google||26||23%|
|A friend shared it on social media/email||11||10%|
|It was mentioned on another website||24||21%|
|In a search engine result, such as on Google||26||21%|
|A friend shared it on social media/email||20||16%|
|It was mentioned on another website||41||33%|
Analysis: if you recognize that people might not remember, they won't try as hard to 🙂 Or, perhaps last year they guessed more.
11. When did you first discover JobMob?
Analysis: there's a good chance you're new here. Welcome aboard!
12. Where are you most likely to see a new JobMob article?
|@jacobshare Twitter account||5||4%|
|JobMob Facebook page||7||6%|
|Via social media||19||14%|
Analysis: although I asked the question a little differently, the results are basically the same.
13a. On which device(s) do you read JobMob articles?
|On my computer / laptop||85||74%|
|On my smartphone||30||26%|
|On my tablet||17||15%|
|On my computer / laptop||113||74%|
|On my smartphone||25||16%|
|On my tablet||12||8%|
Analysis: big jump in mobile users, which is a major reason that the upcoming JobMob redesign will be very mobile-oriented. I had already noticed this trend through my analytics tools, which is why I added this question:
13b. If you have a smartphone, what kind is it?
The actual numbers:
Analysis: considering that Apple had roughly 12% market share at the end of 2014, JobMob seems to attract a disproportionate number of iOS users.
14. How would you describe JobMob to someone else?
Another new question, I wanted to see how well JobMob's branding is doing. In other words, are you talking about JobMob the way that I'm hoping you are?
Judging by the responses, some people are, but many answers reflected the results for question 11 above about when you first discovered JobMob. In other words, with so many new people here, they're not sure yet how to best describe the site, and some of them said flat out that this was their first visit.
I clearly need to sharpen the branding message moving forward.
15a. Have you recommended JobMob to anyone in the past year?
Also a new question.
|No, but I did previously||22||19%|
|No, I never have||69||60%|
Analysis: there's probably a strong correlation between these results and how long you've been here.
15b. Would you recommend JobMob to someone who is *not* job searching?
Analysis: I was happy to see this because I want people to keep JobMob in mind for when they need to job search.
The rest of the questions were open-ended, and it doesn't make sense to quote the responses here but there was one interesting takeaway worth sharing, regarding the last question:
17. Besides JobMob, what's your favorite source of job search information and why?
My analysis of question 9 above was that due to Facebook having become more popular than LinkedIn for you, I'm going to have to look for ways to make Facebook a bigger part of the JobMob experience.
Or at least, that's what it looks like at first glance. However, the responses to question 17 tell a different story by showing that LinkedIn is very probably still your favorite social network for job search information. It just seems that you spend more time on Facebook mainly for personal, non-job reasons.
With that in mind, read next: LinkedIn Groups Top 100 for Job Seekers and Recruiters in 2014
Question of the article
Which result is the most surprising?
Tell me what you think in the comments.