Build your employer's brand or build your own? the rank nazi cartoonThis is a guest post by Zac Johnson. If you’d also like to guest post here on JobMob, follow these guest post guidelines. One of the biggest problems I often see in the world of online marketing is that too many people are focusing on building the customer base and brand name of other companies. This can easily be seen in the affiliate marketing space where you are paid a commission every time a new lead or action takes place. While affiliate marketing is a legitimate way to make money online, if you are really good at it you should be using those same efforts and talents to be growing your own brand. In this article I'm going to share with you a few of the reasons why I moved away from just being "another affiliate marketer" to focusing on my own brand and how I've grown ZacJohnson.com into what it is today.