How to Master the 3 Moments of Truth for Job Seekers

15 marketing tips for best selling your skills on the job search. This is a guest post by Chris Perry. If you’d also like to guest post here on JobMob, follow these guest post guidelines. What is The Zero Moment of Truth? Google recently launched Winning the Zero Moment of Truth, a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service. * The Zero Moment of Truth, or ZMOT for short, is the online decision-making point where today’s consumer determines whether to proceed in purchasing a product or service.

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