Playing With Fire With Your Personal Brand

Sometimes, you have to turn your back on the fire to build it up. This is a guest post by Michel Neray. If you’d also like to guest post here on JobMob, follow these guest post guidelines. I just came back from my annual canoe trip. Now, this wasn’t the peaceful paddle on a glassy quiet lake that you might imagine. It was a rugged, wild, whitewater trip that started at Bridge Rapids some 80 kilometers north of the Ottawa River in Canada, where you can only get to by logging roads or floatplane, and the only way back, (other than floatplane or logging road), is by canoe. For a week we didn’t see another soul, nor were we able to get Internet access, cell calls, Facebook status updates or Tweets. I had to focus on simple things, like getting through Class III rapids during the day, and getting the fire going before nightfall. The fire was my greatest teacher on this trip. Do you know how to build a fire?


Stop Making Other People Rich! Grow Your Own Brand

Build your employer's brand or build your own? the rank nazi cartoonThis is a guest post by Zac Johnson. If you’d also like to guest post here on JobMob, follow these guest post guidelines. One of the biggest problems I often see in the world of online marketing is that too many people are focusing on building the customer base and brand name of other companies. This can easily be seen in the affiliate marketing space where you are paid a commission every time a new lead or action takes place. While affiliate marketing is a legitimate way to make money online, if you are really good at it you should be using those same efforts and talents to be growing your own brand. In this article I'm going to share with you a few of the reasons why I moved away from just being "another affiliate marketer" to focusing on my own brand and how I've grown into what it is today.


What’s New, Hot and Hidden on LinkedIn

3 LinkedIn features that you aren't using enough of. This is a guest post by Donna Sweidan. If you’d also like to guest post here on JobMob, follow these guest post guidelines. There are a few things we know for sure: * The world of work has irreversibly changed * job search is no fun * networking is the foundation of your career success and... * LinkedIn is now as fundamental to a job search as a resume ever was So where does this leave you if LinkedIn is always evolving, you’re ready to hustle, or you are still employed and need to be discrete about a job search? For better or worse, the LinkedIn interface and its features are always evolving, and it’s just not that intuitive to use. Like many other social media tools, there are just so many bells and whistles it’s hard to keep up with them. So what’s a frustrated job seeker (or career changer) to do? Well, you have two options: one, become an active and proactive user of the site or, two, follow those that are.


How A Resume Works To Get You Hired

Black and white resumes do it best. This is a guest post by Todd Porter. If you’d also like to guest post here on JobMob, follow these guest post guidelines. In an age of social media and virtual networking, job hunting is different than it was 50, 40 or even 30 years ago. In the 60’s and 70’s people typically didn’t change jobs every few years. Individuals would land a job with the anticipation that they would work there until they retired. There were no job sites like There was no Internet where information was easily accessible or e-mail where resumes could be easily submitted. What hasn’t changed is that the resume is still the number one tool used to land a job. Actually, considering resumes are 500 years old (don’t believe it? Google “Leonardo Da Vinci 1482 resume”) they haven’t changed a lot. Unfortunately, most individuals don’t grasp the intricate parts of this tool and how to use it effectively. Resumes aren’t black and white. Well, actually most resumes are black and white (more about that later).


How to Get a Second Interview: Not What You Think

Because getting a second interview is harder than the first one. This is a guest post by Stephan Wiedner. If you’d also like to guest post here on JobMob, follow these guest post guidelines. How you feel, and how others perceive how you’re feeling, has more of an impact on whether or not you get that second interview than you might think. Research published in the psychology and behavioural science journal "Motivation and Emotion" found that those who demonstrated higher levels of Positive Affect (PA) were more likely to get a second interview. Maybe, then, it’s time to rethink your interview strategy.


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