Comments on: The Most Unexploited Tool in Personal Branding: Your Name http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/ JobMob is about bringing together job seekers and jobfinders to find jobs in Israel and all over the world. Our motto is "all together now." The blog is filled with straight-talking advice based on real world experience and lots of humor thrown in. Sun, 12 Feb 2012 16:36:51 +0000 hourly 1 By: Jacob Share http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-146604 Jacob Share Mon, 02 Jan 2012 21:03:08 +0000 http://jobmob.co.il/?p=448#comment-146604 Michelle- don't overthink your branding statement. That's what we call 'analysis paralysis'. Better to put something out there and get feedback on how to improve it. Just by repeating it out loud and seeing how people react - including body language - you'll get a feel for what works best for you. Michelle- don’t overthink your branding statement. That’s what we call ‘analysis paralysis’. Better to put something out there and get feedback on how to improve it. Just by repeating it out loud and seeing how people react – including body language – you’ll get a feel for what works best for you.

]]> By: Michelle Dear http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-146577 Michelle Dear Mon, 02 Jan 2012 20:23:38 +0000 http://jobmob.co.il/?p=448#comment-146577 Jacob: Thank you so much for assisting me. I know you are very busy. You have been really helpful. I will use the Keyword Tool as you recommend. I will also focus on building my results as soon as I finish getting my personal brand statement finished (I think I am overthinking it to death!) and get my blogsite with Drupal set up. Again, thank you so much! Jacob:
Thank you so much for assisting me. I know you are very busy. You have been really helpful. I will use the Keyword Tool as you recommend. I will also focus on building my results as soon as I finish getting my personal brand statement finished (I think I am overthinking it to death!) and get my blogsite with Drupal set up.

Again, thank you so much!

]]> By: Jacob Share http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-146463 Jacob Share Mon, 02 Jan 2012 15:15:27 +0000 http://jobmob.co.il/?p=448#comment-146463 You need to know how people are searching for you and focus so that they find you in their searches. This is <a href="https://adwords.google.com/select/KeywordToolExternal" rel="nofollow">Google's Keyword Tool</a>. If I search for 'michelle dear' (without quotes), I can see that approximately 880 searches are done for it monthly. If I search for 'michelle lynn dear', the results are inconclusive. In other words, you should focus on building up the results for 'michelle dear'. You need to know how people are searching for you and focus so that they find you in their searches.

This is Google’s Keyword Tool.

If I search for ‘michelle dear’ (without quotes), I can see that approximately 880 searches are done for it monthly.

If I search for ‘michelle lynn dear’, the results are inconclusive.

In other words, you should focus on building up the results for ‘michelle dear’.

]]> By: Michelle Dear http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-146424 Michelle Dear Mon, 02 Jan 2012 13:16:44 +0000 http://jobmob.co.il/?p=448#comment-146424 Jacob: Thank you so much for your reply. I am going to implement all of your recommendations. I am in the process of developing my domain (which I have owned for eons for mail purposes) michelledear.com using Drupal. I found it the other day and fell in love with it. I have used Wordpress for a very long time, and I abandoned it without hesitation. I'm sorry, that's off topic. Anyway, I also have a moniker that I have used for years as well, and sometimes it comes up with my name; cheldear. I am also going to try to piggy-back on that. What do you think about starting to use my full name in my branding and online presence (Michelle Lynn Dear)? My aunt and I (non-blood) have the same name, and there is another Michelle Dear that I compete with on the social sites. Should I start going by that professionally? That may help considerably. It would also cut through all of the noise that you found and help me with increasing my SEO. m2c Jacob:

Thank you so much for your reply. I am going to implement all of your recommendations.

I am in the process of developing my domain (which I have owned for eons for mail purposes) michelledear.com using Drupal. I found it the other day and fell in love with it. I have used WordPress for a very long time, and I abandoned it without hesitation. I’m sorry, that’s off topic.

Anyway, I also have a moniker that I have used for years as well, and sometimes it comes up with my name; cheldear. I am also going to try to piggy-back on that.

What do you think about starting to use my full name in my branding and online presence (Michelle Lynn Dear)?

My aunt and I (non-blood) have the same name, and there is another Michelle Dear that I compete with on the social sites. Should I start going by that professionally? That may help considerably.

It would also cut through all of the noise that you found and help me with increasing my SEO.

m2c

]]> By: Jacob Share http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-146421 Jacob Share Mon, 02 Jan 2012 13:08:05 +0000 http://jobmob.co.il/?p=448#comment-146421 Michelle- I just googled and binged your full name without quotes. The first 4 results are definitely for you or someone with your name, but I see what you mean, after that the word 'dear' throws everything off. If Google sees there are multiple 'Michelle Dears', it will try to show the most credible link for each one, because it wants the results to be relevant to as many searchers as possible, but there are ways of building the credibility of your various web presences to outshine the other Michelle Dears and rank higher. Start by trying to get one url of yours to the top of the search results page, such as your personal website, LinkedIn/Twitter/Google+ profile or Facebook fan page (if you have one). The way to do that is by spreading that chosen url around the web. Use it when you leave blog/forum comments, make it appear on your social media profiles, include it on your resume, etc. Once you see it appearing regularly at the top, you can start doing the same for other links of yours - without completely ignoring the first - so that in time, you can claim the first few results on the search page and dramatically improve your chances of being found. Michelle- I just googled and binged your full name without quotes. The first 4 results are definitely for you or someone with your name, but I see what you mean, after that the word ‘dear’ throws everything off.

If Google sees there are multiple ‘Michelle Dears’, it will try to show the most credible link for each one, because it wants the results to be relevant to as many searchers as possible, but there are ways of building the credibility of your various web presences to outshine the other Michelle Dears and rank higher.

Start by trying to get one url of yours to the top of the search results page, such as your personal website, LinkedIn/Twitter/Google+ profile or Facebook fan page (if you have one). The way to do that is by spreading that chosen url around the web. Use it when you leave blog/forum comments, make it appear on your social media profiles, include it on your resume, etc. Once you see it appearing regularly at the top, you can start doing the same for other links of yours – without completely ignoring the first – so that in time, you can claim the first few results on the search page and dramatically improve your chances of being found.

]]> By: Michelle Dear http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-146406 Michelle Dear Mon, 02 Jan 2012 12:15:36 +0000 http://jobmob.co.il/?p=448#comment-146406 My major problem is my name as well. When one googles my name in quotes ("Michelle Dear"), one will get results for Michelle Dear. But you will get results for "Dear Michelle" also. And if you do a "Michelle Dear" -"Dear Michelle" that doesn't work either. But I really like my name, and I wouldn't change it for the world. It is quite a problem. I do have a middle name, but professionally, no one knows it, and my career tenure is over 15 years long. So, even when I try to get my search ranking up, googling my name is very difficult. My major problem is my name as well. When one googles my name in quotes (“Michelle Dear”), one will get results for Michelle Dear. But you will get results for “Dear Michelle” also. And if you do a “Michelle Dear” -”Dear Michelle” that doesn’t work either.

But I really like my name, and I wouldn’t change it for the world. It is quite a problem. I do have a middle name, but professionally, no one knows it, and my career tenure is over 15 years long.

So, even when I try to get my search ranking up, googling my name is very difficult.

]]> By: Branding | WBL Connections http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-60770 Branding | WBL Connections Wed, 04 Aug 2010 02:06:30 +0000 http://jobmob.co.il/?p=448#comment-60770 [...] you know? The name you were given on the day you were born becomes your brand. How a person defines his/her unique combination of attributes- strengths, skills, values, and [...] [...] you know? The name you were given on the day you were born becomes your brand. How a person defines his/her unique combination of attributes- strengths, skills, values, and [...]

]]> By: Personal Branding: Choosing a Name | Net Biz Formulas http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-60436 Personal Branding: Choosing a Name | Net Biz Formulas Mon, 19 Jul 2010 21:10:09 +0000 http://jobmob.co.il/?p=448#comment-60436 [...] The Most Unexploited Tool in Personal Branding: Your Name [...] [...] The Most Unexploited Tool in Personal Branding: Your Name [...]

]]> By: Joe Brown http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-59903 Joe Brown Mon, 21 Jun 2010 15:19:39 +0000 http://jobmob.co.il/?p=448#comment-59903 I am almost finished with a book. I am the author and the publisher. I am considering a publishing company name that would help make my brand easy to follow and easy to promote. If anyone knows why- (The author's name).Com Publishing- would be a bad choice, please leave a comment. It seems too obvious that any ____.com brand name would provide an easy-simple way to build a brand. I plan to brand every page. I figure that by making the web site the brand name, people will find an easy way to make sure they focus on the correct brand. It seems that my plan provides protection from copy cats. Thanks I am almost finished with a book. I am the author and the publisher. I am considering a publishing company name that would help make my brand easy to follow and easy to promote. If anyone knows why- (The author’s name).Com Publishing- would be a bad choice, please leave a comment.
It seems too obvious that any ____.com brand name would provide an easy-simple way to build a brand. I plan to brand every page. I figure that by making the web site the brand name, people will find an easy way to make sure they focus on the correct brand. It seems that my plan provides protection from copy cats. Thanks

]]> By: talk liebesakt » Blog Archive » : Schwule Todessehnsucht ist Sehnsucht nach AIDS http://jobmob.co.il/blog/the-most-unexploited-tool-in-personal-branding-your-name/#comment-47365 talk liebesakt » Blog Archive » : Schwule Todessehnsucht ist Sehnsucht nach AIDS Thu, 21 May 2009 18:07:31 +0000 http://jobmob.co.il/?p=448#comment-47365 [...] The Most Unexploited Tool in Personal Branding: Your Name [...] [...] The Most Unexploited Tool in Personal Branding: Your Name [...]

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